10 Creative Gym Promotion Ideas To Increase Membership Sales
Here are 10 creative gym promotion ideas that you can use to to market and advertise your gym, boost revenue, improve your gym’s bottom line, and last but not least, increase gym membership sales:
1 ) Offer Cardio Fitness Classes & Bootcamps
One of the major complaints of most gym members, and also a reason for low membership-retention rates, is that their facility doesn’t offer enough unique classes. Offering a variety of classes is the easiest way how to improve your gym business. Starting a fitness bootcamp is by far the easiest class to start having at your gym. All you need to do is sit down with your trainers and come up with an 45 minute cardio routine. Choreograph the routine to some music, put up some flyers around your gym and you’re good to go.
Giving clients clients more options, you’ll increase the chances that your members will stay motivated and continue to pay your monthly membership fees. Just like motivating employees, you need to motivate members as well.
Increasing gym revenue is about getting the most possible gym members possible. If you aren’t offering a class for every type of client, you’re losing business. Plus, selling fitness memberships isn’t all about weight lifting. There are plenty of people who are not interested in lifting, but will happily pay for Zumba, yoga or pilates classes.
Adding classes doesn’t need to cost you that much extra either. If you’ve got some talented trainers on your team, these people can teach more than one type of class. Having a nice class roster is also a good gym pre sale idea.
2) Hire Trainers Who Actually Care About Client Success
Another proven idea to increase gym membership is to hire trainers who give customers attention. How many times have you been in the gym and seen one of the “in-house” trainers barely paying attention to their client? They’re watching the sports on TV or the girl squatting across the room. They’re not giving their client attention, and believe me, the client noticed.
You might have the most physically fit trainers in your city, but if your trainers aren’t customer-service oriented, you’re going to scare away clients. Quality trainers make the workout process more enjoyable. They offer both encouragement during hard lifts, as well as proper technique to keep members from becoming injured and canceling membership.
Hiring good employees costs money. Be prepared to pay an honest salary if you intend to hire quality employees. There’s no better way to lower the quality of your team than by cutting costs on all of your employees salaries.
Employees that are not receiving good compensation will quickly jump ship and go somewhere where they will receive good money. One of the best marketing sales strategies for a gym is to have good employees. People like working out at a facility with nice, helpful employees.
3) Start a Refer-a-Friend System To Get Your Members to Bring in Friends
One of the most successful fitness marketing ideas that a gym can use to increase membership is to start a “Refer-a-Friend” program. Your current gym members are your best sales people. They’ve been coming to your facility for weeks, months, if not years. Why not leverage their happiness and results into new members and increased revenue?
The parameters of your program don’t need to be complex. Tell your current members that for every new member that they get to sign up for your gym, they’ll get a free month of membership. Make referring a friend worth it! Don’t worry, you’re not losing any money either.
Think of it this way; if John gets his friend Sam to become a member, Sam starts paying membership dues the month he begins membership. John gets that month free, so in that month, you’re not losing any revenue, you’re simply making the same one month of membership dues. It’s basically the same as if John was still just paying membership. The second month though, Sam keeps paying membership and John restarts paying for his month of membership. You’re now making twice the revenue you made the previous month, and the cycle continues.
4) Consider Corporate Client Schemes
A guaranteed way to increase gym membership is by giving large businesses rates to corporate clients. Sell a fitness studio membership to corporate businesses can be a bit of work, but the results are immense. Corporate wellness programs are all the rage these days. Businesses care about taking care of their employees, plain and simple. A healthy employee misses less days and is happier at work.
If you’re lucky enough to be located in a busy business area, it’s in your best interests to make sure that you’re in communication with the largest employers in that area. Most large companies, and even some small tech companies, are actively encouraging their employees to pursue more healthy lifestyles. Work out membership agreements with these big businesses. Perhaps offer them a discounted rate for any of their employees.
Most companies will cover a percentage of this monthly fee for their employees as well. Say you usually charge £50 per month for membership. Cut the rate to £30 for employees of Company X, and see if they’ll cover the £20 per month per member that you’re discounting. That gives their employees a 20% discount on the usual membership rate, while also boosting your overall membership sales and revenue.
5. Give Out Free Gym Memberships and NOT Discounted Deals
There’s a lot of talk out there about why daily deal sites don’t work.If you’re a gym owner, you’re probably well aware of this. Daily deal sites are great at getting people in your door, but they’re horrible at keeping people. Daily deal sites might be a great way to increase gym sales, in the short-term, but if you’re looking for long-term way to sell more gym memberships, daily deal sites are not the answer.
You’re going to be dealing with people who are more interested in a cheap gym membership than they are about getting in shape. That’s why it best to offer a free week pass. This gives someone the opportunity to give your facility a try, without putting an artificially low price on your services. As soon as you give someone a 75% off discount, you’re going to have a hard time getting them to pay full price. That’s why the free pass is the best. It gives them a chance to try your gym and if they like it, they’ll happily pay full price membership once their promotional offer expires.
6. Explore Google And Facebook Ads
Most gym owners will agree, they aren’t too tech savvy. Nothing wrong with that. However, if you want to see that increase in membership, maybe it’s time to you looked into paid search. It’s going to cost you money, at least a couple hundred per month. It takes money to make money. Paid search is a great way to get yourself into the search results when people search, “*gym in __________*”. First things first, figure out some good fitness keywords for your business. If people search your location and the word “gym” and don’t see your business, you’re losing out on a ton of potential new members.
It goes without saying that Google Ads is probably the most popular gym advertising strategy. However, be mindful that Ads can be a pretty expensive investment and it’s something that gym and fitness studio owners should research before they start using if they choose to not use the expertise of a specialist.
7. Invest In Social Media Marketing
If you’re going to enter the world of social media marketing, you’ll want to either consult a good book or a good agency. There’s a lot that goes into social media advertising for your gym. You’ll need to create landing pages, banner ads for Facebook, hashtags for Twitter and the works. Just be smart about social media marketing. It’s easy to get carried away with it, when in reality, it’s not always the best medium for getting more gym members.
8. Improve On Current Gym Promotions & Marketing
Successful gym promotions come in all shapes and sizes. Maybe your gym had a marketing campaign a few years ago that worked well, and you haven’t thought to bring it back to life. There’s nothing wrong with using a proven marketing campaign more than once. Talk with your marketing team about breathing life into some of your old programs. Maybe you had a gym flyer program that never got off the ground. What about a sports sponsorship that fell through? Marketing your gym or fitness studio doesn’t need to be difficult. Figure out what worked to sell gym memberships in the past and keep doing it. No use reinventing the wheel.
9. Promote Your Fitness Business via New Media
Newspaper advertising isn’t dead, but digital adverting is getting even more important. If you’re still stuck on just using Facebook ads to sell more gym memberships, it’s time for a change. Look into doing some regular old print marketing to promote your fitness business. Marketing your gym isn’t just about getting it in front of as many people as possible (social media ads), it’s also about getting it front of the right people. Find a publication that is popular in your area with your gym’s demographic and start advertising.
10. Build Community in Gym to Increase Word-of-Mouth Marketing
Starting a refer a friend program is one of the easiest ways to get your members to start talking about your gym out to their friends. Another easy way to build word-of-mouth marketing for your fitness business is to starting building community among your members.
Do you have any friends that do CrossFit? If you do, you’ll know exactly what I’m talking about. CrossFitters love to tell you about how great their box is. It’s almost like they’re a religious person trying to convince you to join their church. Why are they so fervent about their gym? It’s because of the community that they’ve built there. CrossFitters are friends inside the gym and many of them are also friends outside the gym. When you get two CrossFitters at a bar, they’re going to wind up talking about their workout and telling others about it too. If you can get that level of enthusiasm from your gym members, you’re going to build that word-of-mouth marketing.
Start by holding events to get your members to know one another. The faster your members become friends, the faster the sense of community will build among your members.
Remember, increasing membership of your fitness business should be a a long-term goal. Getting a quick membership boost isn’t the answer. You want a steady for of new members coming in your door, not a “daily deal boost” that will last for a month and then half of them go and disappear.
To find out more about how the Revival Media Group could help your business, or to arrange an initial meeting, please do not hesitate to speak to one of our fitness marketing experts on:
0800 030 6924
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