Eight effective marketing ideas for smaller gyms and fitness studios

Eight effective marketing ideas for smaller gyms and fitness studios

As the owner of a small gym or fitness studio, you might think it is too hard for you to get the word out about what you have to offer, but that needn’t be the case. You don’t need to go to great expense or use gimmicks to gain a market presence. Instead, you can use these simple ideas to market your small business to your targeted audience.

1. Start regularly blogging

A blog is one of the easiest ways to get the word out. Apart from the exposure, a blog serves as a convenient way to shape your businesss image. It is simple to operate and maintain, and it is effective for search engine optimisation.

2. Join social media platforms

Social media websites are platforms which help you take marketing activities up a notch for your business. Creating a social media presence is like giving your business a voice and a personality to which clients feel attached to. The excellent tools available allow you to post content seamlessly, for increasing awareness and building up a fan base.

3. Get your business listed

Listing yourself through Google Places is a great idea and then encourage your customers to review your business.

4. Market through emails

Create an email database for your business, and send out emails or newsletters to your customers. However, be sure not to overdo it. Send out informational weekly emails which are appealing and beneficial to read.

5. Be creative and unique

People are bombarded daily with marketing messages from a number of companies. This creates a lot of noise for you to get through to your prospective clients. Being creative with your online marketing efforts helps you stand out, and you are able to pave through that noise and successfully own a place in your customers minds.

6. Loyalty rewards

Giving out discounts in the early stages of your business might not seem like a great idea, but once you have a small, loyal client base, give them exclusive discounts and special offers. This helps bring new clients through referrals.

7. Offer something free

Everybody likes to get a little something for free. ‘Sample marketing’ is an extremely competent way for small gym or fitness studio owners to introduce themselves to the market.

8. Get friends to help

Ask your friends, fans and followers to help you promote your offerings to their friends, and so forth.

To find out more about how the Revival Media Group could help your business, or to arrange an initial meeting, contact us today.