Fitness Professionals Can Reach A Wider Audience By Re-Purposing Content
One major hurdle fitness professionals face when beginning social media marketing is coming up with great content, over and over again due to the real-time nature of Twitter and Instagram etc. There’s a great deal of pressure for gyms, personal trainers and fitness studios to produce systematically valuable information to their audience, day in, day out.
This can result in content fatigue and, eventually, forsaking on social media altogether.
One way you'll be able to avoid burning out is by repurposing your content. You don’t need to come up with new tweets or posts that lure your audience over to your website or blog – you have already got these. It’s simply a matter of unlocking them from the content you’ve created elsewhere.
Here are three tips for repurposing content on social media and therefore you'll be able to reach a wider audience with assets you already own.
1. Time it right.
As with anything you post to social media, timing is everything when repurposing content. Say you've got a blog post that you just published. The likelihood is that you’ll wish to tweet it out promptly. But, in all probability, that post won’t reach your entire audience. Some are going to be sleeping, some are going to be on other platforms and others just simply won’t be paying attention.
So, you’ll need to tweet out that blog post again a couple of hours or days later, but when? and how often?
When repurposing content, it’s crucial that you just walk the fine line between inundating your audience with too many self-promotional tweets and not having your tweets seen at all.
To do this, use a planning tools like Buffer or HootSuite, and pre-write many distinctive posts that repurpose a single piece of content. Schedule these tweets a minimum of 2 or 3 hours apart, and don't promote identical piece of content for more than a few days. You’ll additionally need to make sure that you’re posting different forms of content in between this repurposed content. Watch how your audience responds, and increase or decrease the frequency of tweets consequently.
2. Choose the correct content.
So now that you know how to repurpose content, you ought to verify precisely what content to repurpose.
Not all content is made equally, particularly once sharing it on Twitter. If you wrote a blog article commenting on a time-sensitive event, it’s in all probability not that valuable to your audience if you share it a fortnight later.
Instead, you want to decide on evergreen content for your repurposing. This is often the kind of content that retains its worth long after it’s been published. Think industry specific insights, tips and opinions.
In addition to being evergreen, the content you decide on to repurpose on social media ought to work toward your brand’s goals. Why are you repurposing content? Is it to drive traffic to your blog? try repurposing archived posts and guest posts. Is it attract new clients? perhaps you’ll wish to think about revitalizing an old landing page.
3. Create an editorial calendar.
Lastly, the most effective content marketers use editorial calendars to keep all of their activity – across all social media.
Setting up an editorial calendar is something that's useful for organisations of all sizes. It ensures that every one understands when repurposed content goes live, and it can even be an excellent place to brainstorm new headlines and therefore the revising of tweets.
To find out more about how the Revival Media Group could help your fitness brand, or to arrange an initial meeting, please do not hesitate to contact us on:
0800 030 6924
We look forward to hearing from you.