Four email marketing mistakes gyms and health clubs need to avoid

Four email marketing mistakes to avoid

1. Coming across as a spammer. 

Unfortunately, there are some ways you'll come across as a spammer while not even realising it. One of the most effective ways that to make sure nobody mistakes you as a spammer is to use a name people can instantly recognise in your ‘reply to’ email address and ‘from’ field. You could use your full name, your company or website name, or a mix of each.

Some other ways that to avoid being tagged ‘spam’ include avoiding:

  • Using all capital letters 

  • Using numerous exclamation points 

  • Overuse of words or phrases like ‘free’, ‘click here!’, ‘credit’, ‘win’ or ‘guaranteed’. 

  • Overuse of images 

  • Using numbers or characters in place of letters

2. Sending too often.

The difficult part is that what defines ‘too often’. You most likely have already have a feel for how often your subscribers wish to hear from you. If you don’t, take a glance at your email analytics and see if there are any correlations between unsubscribe rates and the way typically you’ve sent emails.

A good rule of thumb is 1-2 times per week, unless your own analytics tell you otherwise.

2. Not proofreading. 

Its tempting to hit that ‘send’ button while not proofreading your email. However, you need to examine that your emails don't contain the following:

  • Broken links 

  • Inclined formatting

  • Incorrect merge fields 

  • A disjointed text version of your email

An email with information errors, poor grammar or obvious typos will appear amateurish and may give the impression {that you|that you simply|that you simply} just don’t care.

It’s simple to avoid this by having somebody else take a glance at your emails before you send them, or by simply sending yourself a test version of the e-mail (both hypertext markup language and text) before you send them to your subscribers.

3. Not having permission. 

There is only one way to add somebody to your email list, and that is to have them opt-in. Your email marketing list shouldn't include names and emails from:

  • Purchased lists

  • Personal contacts you have got manually added (unless they have given specific permission to do so) 

  • Contacts you have acquired through another website, even if you own the other website.     

There’s nothing wrong with manually adding emails you’ve acquired through your personal or address book; just make sure that every person has given clear permission to be added to your email list.

Hopefully you’re not committing any of these email marketing mistakes, however if you are, it’s never too late to alter your approach.

To find out more about how Revival Media Group could help your business, or to arrange an initial meeting, contact us today.