Four reasons you should start a blog for your gym or fitness studio
1.Blogging makes your gym website easier to find
You know what happens when your gym website is more ‘findable?’ You get more visitors. And then you get more enquiries. More enquires lead to more paying gym members. Who doesn’t want more gym members or clients?
That’s the quick answer, but to dive into this “more blogging equals more
website visitors” equation, here’s what this means.
Your gym website may have lots of pages of useful information. But, it is unlikely that you update or refresh those pages very often. Google rewards websites with fresh content. Every time you write a blog post, it is one more indexed page on your website. This queues up the search bot to reward your gym website by sending it more visitors since you have new content.
2. Blogging helps you get discovered on social media
Every time you write a blog post, you’re creating something that can be shared on the social networks to your target audience is on. Every one of these posts that reaches your social network can then can be re-shared by your Twitter and Instagram followers and Facebook friends.
You can then link your social media posts back to your blog on your website which is one of the factors that helps with search engine optimisation.
Think about the opportunity if you supply this kind of content to your members, who then share with their friends and on and on. Potential members or clients who may not have heard about you otherwise now know about you and your gym.
3. Blogging provides another way for website visitors to become enquiries and then members.
Each gym blog post that you write is a chance for you to convert a website visitor. Make sure that you have an enquiry form on each and every blog. In marketing speak, this is a CTA (call-to-action). A solid CTA could be something like “Learn more about how you can transform your fitness routine. Contact us today.”
4. Blogging establishes you & your gym or fitness studio as the expert in your space.
As you write more blogs about topics that your audience wants to learn about, you’ll establish yourself and your gym as an expert in your space. As the result or you establishing credibility more and more potential gym members will share your content.
To find out more about how Revival Media Group could help your gym or fitness studio or to arrange an initial meeting, please do not hesitate to contact us.
We look forward to hearing from you.