How exactly will your corporate website design affect internet traffic?

How exactly will your corporate website design affect internet traffic?

Invariably a website owner would like to get a considerable quantity of traffic and visits to their website and ultimately though the doors. Few business owners understand that web design plays a significant role in increasing this traffic – albeit indirectly. However, maximizing it'll definitely pay off in the long-term and would benefit any business website.

Web traffic is defined as the quantity of information and data sent and received by guests to a website. Determined by the number of visitors or users viewing your site and therefore the number of pages that they look at. Website owners monitor it in order learn about their target market.

To see if a specific page in the website is popular with certain audiences. 

For instance, if a certain page on the website is generally being viewed more often you could use this piece of knowledge in your marketing methods. If there are certain flaws with relation to the website’s security you'll be able to check if there are potential areas of concern.

Web design and search engine optimization

Search engine optimization (SEO) is that the act of increasing rankings in search results, notably Google, which happens to be the most widely used search engine.

How will this increase internet traffic?

Well, if you happen to get on the first page of Google’s search results pages, your website will be exposed to a large number of users which also will increase the chance of them visiting your site, therefore increasing your website traffic. 

However does web design have an effect on SEO rankings?

Web style not only involves the general aesthetics of site, but also the content. Search engines, particularly Google, love quality content. Quality is defined as ‘original and informative’. This encompasses keyword density, blog posts, headers and even item descriptions.

A structured and organised web design can enable search engines to scan or ‘crawl’ on your website. They do so by releasing ‘bots’ all over the net. These abide to the standards set by the algorithms of the search engines.

Web design covers not only desktop computers but additionally mobile phones and tablets. That said, most sites use responsive web design (mobile-friendly). This adjusts itself to adapt to the device getting used to look at the site. This is often also a good SEO benefit.

Search engine optimisation makes web style and internet traffic correlated. Bear in mind that an SEO-oriented design needs to a user-friendly one also.

To find out more about how Revival Media could help your business, or to arrange an initial meeting, contact us today.