How to use social media to establish your business brand online

How to use social media to establish your business brand online

More than two thirds of people in the UK currently use social media sites like Facebook and Twitter, making them one of the most effective ways for business to interact with their customers

Social networking sites are a vital way to establish your brand and find prospective customers you would like to bring in to your business.

People tend to overcomplicate social media, however sites like Twitter and Facebook facilitate conversations and relationships like all methods of real-life networking except they're on-line and also the reach is far wider.

Establish your business as a reputable place to visit.

It’s important not to go in with an aggressive sales agenda. Social Media works by building up relationships between you and your customers, therefore it’s more about establishing your business as a popular place to visit.

To get started, building a successful on-line presence isn't any different to any other marketing activity. Therefore it’s necessary to work out and plan your objectives first.

Connecting with your customers

Equally, you need to identify which social networking platforms are right for you.

Searching for specific keywords and phrases connected to your target-market will assist you in deciding where your business would be most visible. If you discover numerous groups talking about the business on Facebook for example, it's going to be worth signing up.

Tools like Tweetdeck (Free) can monitor references on Twitter and Facebook for you, or, if your audience is vast, you could use a specialist social media agency to do the task.

Invite customer feedback

To really get the most out of social media, you need to understand specifically who your customers are, how to find them and what you would like to say.

You need to think through your objectives. 

For example would you like to raise general awareness, accomplish something specific or invite customer feedback?

Influence what people are saying

Whilst you don’t need to be on every platform, it’s still recommended to monitor your business presence frequently. Once you’ve signed up to the social networking community, the most important thing is to be proactive. Update your status frequently, keep your blog fresh. Otherwise, you won’t be ready to influence what people are saying about you and your business. You can’t control the content, however you'll be able to manage it effectively.

To find out more about how Revival Media could help your business, or to arrange an initial meeting, contact us today.