Reach a wider audience by repurposing content

One major hurdle businesses face when beginning social media marketing is coming up with great content, over and over again due to the real-time nature of Twitter There’s a great deal of pressure for businesses to produce systematically valuable info to their audience, day in, day out.

This can result in content fatigue and, eventually, forsaking on social media altogether.

One way you'll be able to avoid burning out is by repurposing your content. You don’t need to come up with new tweets that lure your audience over to your website or blog – you have already got these tweets. It’s simply a matter of unlocking them from the content you’ve created elsewhere.

Here are 3 tips for repurposing content on Twitter therefore you'll be able to reach a wider audience with assets you already own.

1. Time it right As with anything you post to Twitter, timing is everything when repurposing content.

Say you've got a blog post that you just published. The likelihood is that you’ll wish to tweet it out promptly. But, in all probability, that tweet won’t reach your entire audience. Some are going to be sleeping, some are going to be on Facebook and others just merely won’t be paying attention.

So, you’ll need to tweet out that blog post again a couple of hours or days later, but when? and how often?

When repurposing content, it’s crucial that you just walk the fine line between inundating your audience with too many self-promotional tweets and not having your tweets seen at all.

To do this, use a planning tools like Buffer or HootSuite, and pre-write many distinctive tweets that repurpose a single piece of content. Schedule these tweets a minimum of 2 or 3 hours apart, and don't promote identical piece of content for more than a few days. You’ll additionally need to make sure that you’re tweeting different forms of content in between this repurposed content. Watch how your audience responds, and increase or decrease the frequency of tweets consequently.

2. Choose the correct content. So now that you know how to repurpose content, you ought to verify precisely what content to repurpose.

Not all content is made equally, particularly once sharing it on Twitter. If you wrote a blog article commenting on a time-sensitive event, it’s in all probability not that valuable to your audience if you share it a fortnight later.

Instead, you want to decide on evergreen content for your repurposing. This is often the kind of content that retains its worth long after it’s been published. Think industry specific insights, tips and opinions.

In addition to being evergreen, the content you decide on to repurpose on Twitter ought to work toward your brand’s goals. Why are you repurposing content? Is it to drive traffic to your blog? try repurposing archived posts and guest posts. Is it attract new clients? perhaps you’ll wish to think about revitalizing an old landing page.

3. Create an editorial calendar. Lastly, the most effective content marketers use editorial calendars to keep all of their activity – across all social media, not just Twitter.

Setting up an editorial calendar is something that's useful for organisations of all sizes. It ensures that every one understands when repurposed content goes live, and it can even be an excellent place to brainstorm new headlines and therefore the revising of tweets.

To find out more about how Revival Media could help your business or to arrange an initial meeting, contact us today.