The benefits of Facebook advertising for businesses.
Facebook is a great platform to use to define your target audience and to push your business in front of them.
One of the best features of Facebook’s platform is the ability to target your audience in a very in-depth way. You can use locations, demographics, interests and user behaviours together to show your adverts to the right people.
One of the lesser known but incredibly useful features of Facebook’s location targeting is the ability to drop a pin on a map.
You can essentially drop a pin on any location in the world and target adverts to people within the vicinity of your pin. This opens up a level of targeting that is specific and highly targeted.
The potential for this type of targeting is huge. It means that you can target select groups of people with precise accuracy at a time when they may be more willing to talk to you.
You may target an event in your area, you may want to target people who work in a specific location or in a specific building. The possibilities are endless!
You can run the vast majority of Facebook’s advert types using this type of targeting, so you can align it with your advertising objectives.
To find out more about how Revival Media could help your business or to arrange an initial meeting, contact us today.